What a great feeling to be on the road again cruising forward after a period of stagnation.
Spare your customer the frightening and worrying about stagnation and forced inactivity. Be transparent about your services and products and share your failure rate and compare it to the benchmark of your industry.
Offer a 24/24/7 customer service including back up solutions for your customer. Make frequent publicity about the reliability of your company and the back up solutions you offer. Yours customers might value this feeling of security even more than your products.